The innovative promotional activation by MEGA, entitled “BACK TO SCHOOL”, was successfully held on Friday, 28 August and Saturday, 29 August 2026, at GRAND MASOUTIS Kalamaria, starring ORTEM HELLAS S.A.’s much-loved humanoid social robot, Pepper.
The activation represented a pioneering application of social robotics in Greek retail, as, for the first time in a Greek supermarket, a social robot was used to support an organised product promotional campaign, bringing to the Greek market a practice that is already developing rapidly internationally.
As part of MEGA’s innovative “BACK TO SCHOOL” activation, Pepper, with the technological support of ORTEM HELLAS S.A., welcomed and interacted with both children and adult visitors to the store, actively participating in the presentation and promotion of the products.
Throughout the activation, Pepper communicated with visitors through voice interaction and its integrated touchscreen, inviting children and parents to take part in specially designed interactive quizzes and games.
The response from the public was particularly positive, with both children and adults showing great enthusiasm and actively participating in the interactive experience created specifically for the promotional campaign.
The activities focused on themes related to returning to school, personal hygiene and children’s everyday routines, creating a distinctive, enjoyable and engaging experience inside the supermarket.
Pepper’s presence was not simply an impressive technological feature. The robot functioned as an active communication, interaction and product-promotion medium, introducing a new way for brands to approach and engage consumers within the retail environment.
The 100% Greek company MEGA, consistently embracing innovation, supported the idea of introducing the Pepper robot into a supermarket environment and designed an original promotional activation combining technology, special offers on its products, commemorative gifts for children and, above all, a unique consumer experience.
Within the specially designed area hosting the “Back to School” activation, an impressive school-bus-themed installation was combined with Pepper’s presence, creating a distinctive setting that immediately attracted visitors’ attention and gave children the opportunity to play, have fun and participate in educational quizzes together with the robot.
MASOUTIS, a company that has repeatedly demonstrated its commitment to technological innovation, warmly embraced the promotional initiative by hosting the activation at GRAND MASOUTIS Kalamaria and contributing to its successful implementation.
ORTEM HELLAS S.A. provided and supported the Pepper social robot for the activation, undertaking its technical preparation and configuration, as well as the development of the interactive content used during its communication with visitors.
The successful implementation of this activation highlights the potential of social robots in retail and experiential marketing activities, offering businesses new ways to present products, communicate with consumers and create direct, interactive engagement with their audiences.
The collaboration between MEGA, MASOUTIS and ORTEM HELLAS demonstrated in practice that technology, when combined with creativity and thoughtful planning, can transform a promotional activity into a memorable consumer experience.
The warm response from visitors and the enthusiasm shown by both children and adults confirmed that going back to school can indeed become more exciting when tomorrow welcomes you with a smile.
With popular products such as Wet Hankies, BabyCare and MEGA, together with the distinctive interaction offered by Pepper, back-to-school preparation was transformed into a unique experience centred around care, hygiene, protection and entertainment for the entire family.